Memory is a skill that is learned just like anything else. You see, the brain is a muscle which must be worked out regularly. A mind that is kept "in shape" will be more agile, more sharp and more flexible. It is less distracted and more focused. Though memorization skills are sometimes downplayed by educators who fear that children will be drilled with flash cards and offered no other opportunities for learning, memory is very important. It just shouldn't be the only thing that your child is working on. Memorizing fact after fact with no understanding of their meaning or significance is not useful. However, sharpening and honing the memory is a great way to give your child a head start in life. It is helpful to be able to memorize basic math and vocabulary, for example. It is also quite vital to be able to memorize sight words (words which cannot be sounded out). These games and toys will sharpen your child's mind so that it can retain important details and facts whenever necessary.