About Us

Educational Toys Planet is your online and toy store partner in raising intelligent children. Our offices, showroom and warehouse are based in Freehold, New Jersey USA. At Educational Toys Planet we are thrilled to provide the tools you need to bring fun and learning into the lives of the important children in your life! Every day we help little eyes sparkle, little hands play, and growing brains reach for their full potential! This is our mission and our passion. More than a decade ago, when we looked at the toy market, we recognized an opportunity created by the gap between what big corporations were offering and what we were looking for as parents and educators.

Educational Toys Planet Showroom

More than a decade ago, when we looked at the toy market, we recognized an opportunity created by the gap between what big corporations were offering and what we were looking for as parents and educators.

  • As Parents, we wanted toys, games science kits and crafts that our children would love and enjoy that would also serve to enrich their minds and develop their skills.
  • As Educators, we wanted toys that would be appropriate for the classroom and enhance learning while keeping children engaged and happy.
  • As Entrepreneurs, we saw an opportunity to bring quality toys and games, rich with benefits, to the people who needed them.
  • As Citizens of the Planet we are striving to provide the best selection, the best deals and the best customer service humanly possible. Our customer service, product selection website ease of use has been rated within top 3 in the industry the last 3 years in a row by independent reviewers.

Educational Toys Planet Inside the Store Fragment

In 2002 we founded Educational Toys Planet to provide a source of toys designed to bring joy to children while enhancing their ability to think, analyze, and create. We hand-pick every item on our site to help to develop skills from early manipulation for babies to more advanced science skills for older children. All toys teach. The real question is what lesson a child is learning. Our toys help teach children to observe, be active, and to dream. They also bring adults the chance to play with the important little ones in their life – laughing, loving, and remembering the unbridled joy of childhood.

We carry a wide selection of toys, games science kits and crafts that can be used at home or in school; with parents, teachers, friends, or alone. All are designed to help our children be the best and the brightest as well as the happiest! We present the whole Planet of kids educational toys, games, crafts and puzzles; the learning toys that encourage your child’s curiosity, discovery, and creativity. Our online toy store includes thousands of award winning math and language arts toys, science kits, toys that develop motor skills, arts and crafts, electronic toys, puzzles, games in hundreds of categories!

Educational Toys Planet Warehouse Isle


  • As parents, educators, and entrepreneurs – we saw a need.
  • As citizens of the planet – we take great pride in being a part of the solution.

Why Educational Toys Planet?

Because we care about:

  • Our learning toys! They are unique, hand-picked and fun to play with! All the intelligent toys for children that we carry are carefully looked at, played with, categorized and issued with our exclusive Skills assessment.
  • Safety and quality! We select products and manufacturers responsibly. Our manufacturers guarantee that all their products comply with all applicable safety standards and laws. we are confident that our toy store is selling the best educational toys for kids.
  • Customer satisfaction! If you are not happy with your purchase, you can return it.
  • Security! We provide 128-bit SSL security for all online transactions. Educational Toys Planet website is tested and certified DAILY to be secure. Buy kids toys online knowing that your personal information is safe with us.
  • Fast shipping! All in-stock orders are shipped within 1 business day. You will receive tracking information as soon as your order is shipped.
  • Free shipping! We always have a generous free shipping special!
  • Reliable shipping! All orders to US continental locations are shipped by UPS (Ground, 3 Day Select, 2nd Day Air, Next Day Air) or USPS Priority Mail. Our discounted shipping rates are very affordable!
  • Orders from our military! We are always glad to receive orders from our military personnel. We ship orders to APO/FPO locations at USPS discounted rates.
  • Availability! You can see available inventory on all our items. We can gladly notify you when the out-of-stock toy is received.
  • Giving! We offer affordable gift wrap and free gift messaging at check out. Our packing slips do not contain any pricing information. We offer best gifts for kids that are a pleasure to give!
  • Convenient checkout! We accept Visa, MasterCard, Discover, American Express and PayPal for payment.
  • School orders! We accept school purchase orders, also orders from organizations and companies.
  • Business commitment! Our store is owned by a family of dedicated parents, professional educators, and experienced entrepreneurs. Our goal is to provide you with the best quality service and your kids with the best playthings.

What our customers say:

  • Thank you so much! I appreciate your prompt attention to the toy matter! I love your website and products! I always mention it to friends and family how wonderful your toys are! Now I can say your customer service is just as wonderful too! Thanks again! Naomi, ND
  • I want to thank the Customer Service staff for their professional, prompt, and helpful service in regards to this order. I wish I knew the name of the person I talked to because she went above and beyond to make sure that my mistake was corrected. Her problem solving approach, her caring attitude, and her desire to make sure that I was satisfied gave me such a positive image of your company. I have mentioned the outstanding service that I received to my daughter and she and I both agreed that we will definitely use your company in the future. I thank you again for your excellent service! David Neifer
  • Educational Toys Planet is wonderful! I love their website, their helpful customer service and their great selection of toys. As an educator, this website has been amazing for me. Their selection of infant toys served me well while working in a daycare, and their selection of math and language arts toys are serving me well now as a third grade teacher. I highly recommend Educational Toys Planet to all of my friends, family and coworkers. Besides having educational toys, I love that they carry toys made in the USA. My purchases always arrive on time, packaged neatly and when necessary, gift wrapped. I can’t say enough about this company. I truly love everything they stand for and do. Kim M., NJ
  • Wow that is great service, no, excellent service! You certainty go the extra mile to help your customers. Greatly appreciated, I certainty will recommend your company to all my friends. Thanks again. Harry A., FL
  • Thank you so much for your help, your customer service is Awesome!! Wishing ya’ll a wonderful day, Cheryl.
  • I just thrilled I came across this site, as my grandson in fascinated with electricity. Lauren, WV
  • This is my first time shopping here and I will be back! I liked being able to search for toys by age. Very handy! Also, the free shipping was a nice surprise. Salina, NE
  • Wow, I’m very satisfied and impressed with my service and educational value I’m giving to my children!! Ahwahnee W., CA