It is designed for early education which helps children to learn letters and words through play. The task of the child is to find the appropriate letters on the dice to spell the words displayed on the card once the bricks match the card the card is replaced with a new card and restarted. Manufacturered by ballboU. For kids this challenge is fun and if the entertainment diminish you can add timers from other games to the challenge level. This matching letter game helps to develop kid's memory skills stimulate their curiosity and build confidence. Made of high quality material and exquisite workmanship solid smooth and no burr; colorful and non-toxic paints eye-catching safe for kids to play.