It is designed for early education which helps children to learn letters and words through play. The task of the child is to find the appropriate letters on the dice to spell the words displayed on the card once the bricks match the card the card is replaced with a new card and restarted. Manufacturered by yuanhaourty. This matching letter game helps to develop kid's memory skills stimulate their curiosity and build confidence. You can play this game with your kids enjoying a pleasant time together. It is the best educational gift for children. For kids this challenge is fun and if the entertainment diminish you can add timers from other games to the challenge level.