Sensory Stimulation: This toy itself has a conspicuous bright and not tacky color which can strongly attract the babys eyeballs and can stimulate the babys strong curiosity and promote the baby growth healthy unconsciously in play. Cognitive Enlightenment: cute and realistic shape bright and colorful colors simple English letters and Arabic numerals teach your baby to know different colors letters and numbers when playing with the baby. Cultivate your babys understanding of life and things. Manufacturered by Toyfun. Coordination of Exercise: When the baby is piled up in one section it needs to be observed through the eyes and the fine movements of the small hands are aligned one by one. In this process the coordination ability of the babys small hand is well exercised. Good Gifts: Idea as Christmas holiday gifts and birthday party gifts. great as educational toys for kids. Help develop patience and enhance focus. Child Safe: This baby stack cups stack-up blocks is made of nontoxic BPA and phthalate free plastic materials which are harmless to your young ones.